Committed to
sustainability, green entrepreneurs start businesses offering products or services that benefit the environment. “Ecopreneurs are
counter-cultural or social entrepreneurs who want to make a social Statement, not just money,” wrote Robert Isaak in “The making
of an Ecopreneur”
The growing importance of this business segment, at a crossroads between sustainability, innovation and
strategic business development, has been widely recognized worldwide. The wider
adoption of sustainable business practices has opened up opportunities for
green entrepreneurs in market-based economies across
the globe, including Egypt.
Domestically, the creation of green startups has
surged since 2011, and more than 200 startups are working in the field of
renewable energy, waste and water management, hazardous waste and agriculture.
They are trying to provide clean solutions to pressing
environmental, economic and social issues such as energy shortages, pollution
and shrinking arable land and water availability.
While investors are still weary of tying their
money to local green startups, globally plummeting oil
prices could provide the boost investors need to refocus on a domestic economic
future. Egyptian and foreign experts will discuss how local green businesses
could be better fostered and supported, and how factors that hinder the
flourishing of sustainable, environmentally friendly businesses
could be tackled.
March 15th , 6:30pm
at the German Science Centre (11 Al Saleh
Ayoub Street, Zamalek.)
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